http://www.propagandery.com Propagandery Wed, 23 Nov 2011 19:13:15 +0000 http://www.propagandery.com en http://www.propagandery.com/Propagandery-com-portfolio http://www.propagandery.com/following/propagandery.com/Propagandery-com-portfolio Wed, 23 Nov 2011 19:13:15 +0000 Propagandery 2354385 Created and developed in 2008, the original Propagandery.com was a paragon of Flash production and over-the-top steam-punk style. The perfect self-promotional tool in those pre-iPad days. It also contains a wealth of work that may not already be represented within this new-fangled HTML5 electro-portfolio. Crafted by MKO Studios. Experience it again, for the first time. <img src="http://payload2.cargocollective.com/1/5/168194/2354385/Screen shot 2011-11-23 at 11.02.03 AM_640.png" width="640" height="466" width_o="875" height_o="638" src_o="http://payload2.cargocollective.com/1/5/168194/2354385/Screen shot 2011-11-23 at 11.02.03 AM_o.png" data-mid="11831239" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/5/168194/2354385/Screen shot 2011-11-23 at 11.02.12 AM.png" width="472" height="426" width_o="472" height_o="426" src_o="http://payload2.cargocollective.com/1/5/168194/2354385/Screen shot 2011-11-23 at 11.02.12 AM_o.png" data-mid="11831252" border="0" align="left"/><img src="http://payload2.cargocollective.com/1/5/168194/2354385/Screen shot 2011-11-23 at 11.02.41 AM_640.png" width="640" height="495" width_o="888" height_o="688" src_o="http://payload2.cargocollective.com/1/5/168194/2354385/Screen shot 2011-11-23 at 11.02.41 AM_o.png" data-mid="11831282" border="0" align="left"/> http://www.propagandery.com/The-New-Car-campaign http://www.propagandery.com/following/propagandery.com/The-New-Car-campaign Sat, 19 Nov 2011 22:24:11 +0000 Propagandery 2311988 To celebrate the launch of the first mass-produced 100% electric car, we found dozens of ways to spread the word. Everything from banners focused on vehicle specs to t-shirts to epic outdoor boards. For the first set of LEAFs delivered, we convinced Nissan to spend a lot more money than originally planned to celebrate the start of the electric revolution - with a live streaming event on Facebook, video profiles of the first "electric drivers," print ads in key cities, and more. Nissan LEAF Reservation Video People who reserved their LEAF early could put themselves and their Facebook friends into this customizable video. Facebook Countdown & Profile Badge <img src="http://payload.cargocollective.com/1/5/168194/2311988/facebook_countdown_640.jpg" width="640" height="734" width_o="1140" height_o="1308" src_o="http://payload.cargocollective.com/1/5/168194/2311988/facebook_countdown_o.jpg" data-mid="11717561" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/facebook_badge.jpg" width="180" height="240" width_o="180" height_o="240" src_o="http://payload.cargocollective.com/1/5/168194/2311988/facebook_badge_o.jpg" data-mid="11717556" border="0" align="left"/> Outdoor Boards <img src="http://payload.cargocollective.com/1/5/168194/2311988/OOH_1_640.jpg" width="640" height="446" width_o="900" height_o="628" src_o="http://payload.cargocollective.com/1/5/168194/2311988/OOH_1_o.jpg" data-mid="11637787" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/OOH_2_640.jpg" width="640" height="482" width_o="900" height_o="678" src_o="http://payload.cargocollective.com/1/5/168194/2311988/OOH_2_o.jpg" data-mid="11637790" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/OOH_3_640.JPG" width="640" height="480" width_o="900" height_o="675" src_o="http://payload.cargocollective.com/1/5/168194/2311988/OOH_3_o.JPG" data-mid="11637793" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/OOH_4_640.jpg" width="640" height="425" width_o="900" height_o="599" src_o="http://payload.cargocollective.com/1/5/168194/2311988/OOH_4_o.jpg" data-mid="11637800" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/OOH_5_640.jpg" width="640" height="441" width_o="900" height_o="621" src_o="http://payload.cargocollective.com/1/5/168194/2311988/OOH_5_o.jpg" data-mid="11637802" border="0" align="left"/> Print <img src="http://payload.cargocollective.com/1/5/168194/2311988/print_first LEAF_640.jpg" width="640" height="1242" width_o="1617" height_o="3138" src_o="http://payload.cargocollective.com/1/5/168194/2311988/print_first LEAF_o.jpg" data-mid="11638117" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/print_first LEAF nashville_640.jpg" width="640" height="1366" width_o="1565" height_o="3342" src_o="http://payload.cargocollective.com/1/5/168194/2311988/print_first LEAF nashville_o.jpg" data-mid="11638120" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/print_quotes front_640.jpg" width="640" height="1235" width_o="1626" height_o="3140" src_o="http://payload.cargocollective.com/1/5/168194/2311988/print_quotes front_o.jpg" data-mid="11638122" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/print_quotes tall_640.jpg" width="640" height="1238" width_o="1622" height_o="3140" src_o="http://payload.cargocollective.com/1/5/168194/2311988/print_quotes tall_o.jpg" data-mid="11638126" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/print_fastcompany_640.jpg" width="640" height="1236" width_o="1631" height_o="3150" src_o="http://payload.cargocollective.com/1/5/168194/2311988/print_fastcompany_o.jpg" data-mid="11638108" border="0" align="left"/> Launch Banners <img src="http://payload.cargocollective.com/1/5/168194/2311988/banner_emissions_640.jpg" width="640" height="369" width_o="2048" height_o="1182" src_o="http://payload.cargocollective.com/1/5/168194/2311988/banner_emissions_o.jpg" data-mid="11638187" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/banner_mileage_640.jpg" width="640" height="306" width_o="800" height_o="383" src_o="http://payload.cargocollective.com/1/5/168194/2311988/banner_mileage_o.jpg" data-mid="11638188" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/banner_plug_640.jpg" width="640" height="326" width_o="2048" height_o="1044" src_o="http://payload.cargocollective.com/1/5/168194/2311988/banner_plug_o.jpg" data-mid="11638192" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/banner_quotes_640.jpg" width="640" height="264" width_o="2048" height_o="845" src_o="http://payload.cargocollective.com/1/5/168194/2311988/banner_quotes_o.jpg" data-mid="11638198" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/banner_Wired_1_640.png" width="640" height="544" width_o="670" height_o="570" src_o="http://payload.cargocollective.com/1/5/168194/2311988/banner_Wired_1_o.png" data-mid="11638204" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/banner_Wired_2_640.png" width="640" height="544" width_o="670" height_o="570" src_o="http://payload.cargocollective.com/1/5/168194/2311988/banner_Wired_2_o.png" data-mid="11638211" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/ipad_ad_640.jpg" width="640" height="354" width_o="2048" height_o="1134" src_o="http://payload.cargocollective.com/1/5/168194/2311988/ipad_ad_o.jpg" data-mid="11638277" border="0" align="left"/> Election Day Banners <img src="http://payload.cargocollective.com/1/5/168194/2311988/banner_election button_640.jpg" width="640" height="371" width_o="2048" height_o="1187" src_o="http://payload.cargocollective.com/1/5/168194/2311988/banner_election button_o.jpg" data-mid="11638297" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/banner_election clickwheel_640.jpg" width="640" height="370" width_o="2048" height_o="1184" src_o="http://payload.cargocollective.com/1/5/168194/2311988/banner_election clickwheel_o.jpg" data-mid="11638307" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/banner_election vote no_640.jpg" width="640" height="370" width_o="2048" height_o="1184" src_o="http://payload.cargocollective.com/1/5/168194/2311988/banner_election vote no_o.jpg" data-mid="11638327" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/banner_election NYT clickwheel_640.jpg" width="640" height="461" width_o="1412" height_o="1018" src_o="http://payload.cargocollective.com/1/5/168194/2311988/banner_election NYT clickwheel_o.jpg" data-mid="11638309" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/banner_election Time wheel_640.jpg" width="640" height="761" width_o="1002" height_o="1193" src_o="http://payload.cargocollective.com/1/5/168194/2311988/banner_election Time wheel_o.jpg" data-mid="11638316" border="0" align="left"/> Nissan LEAF Celebration Videos Spreadshirt Apparel Store Where you can buy eco-friendly clothes with cool Nissan LEAF iconography and pithy phrases like, "Don't half gas it," "Let's kick some gas," and "Go electric." <img src="http://payload.cargocollective.com/1/5/168194/2311988/nissanleafstore.spreadshirt.com 2011-11-16 234449_640.png" width="640" height="867" width_o="1061" height_o="1438" src_o="http://payload.cargocollective.com/1/5/168194/2311988/nissanleafstore.spreadshirt.com 2011-11-16 234449_o.png" data-mid="11717494" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/280.png" width="280" height="280" width_o="280" height_o="280" src_o="http://payload.cargocollective.com/1/5/168194/2311988/280_o.png" data-mid="11717486" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/men-s-don-t-half-gas-it_design.png" width="280" height="280" width_o="280" height_o="280" src_o="http://payload.cargocollective.com/1/5/168194/2311988/men-s-don-t-half-gas-it_design_o.png" data-mid="11717487" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2311988/men-s-go-electric_design.png" width="280" height="280" width_o="280" height_o="280" src_o="http://payload.cargocollective.com/1/5/168194/2311988/men-s-go-electric_design_o.png" data-mid="11717489" border="0" align="left"/> http://www.propagandery.com/Nissan-Juke-social http://www.propagandery.com/following/propagandery.com/Nissan-Juke-social Fri, 11 Nov 2011 08:00:08 +0000 Propagandery 2288177 The Nissan Juke is an edgy vehicle, so we developed content that matched it in style and personality. Juke Studio commissioned three underground artists (Tristan Eaton, Jim Mahfoud and Jeremyville) to wrap the Juke in original art. Thousands of fans used these to create their own art, and the winner received a real-life Juke wrapped in his own design. Creativity Site of the Day. Juke Missions was a partnership with Funny or Die to create a series of original comedy videos starring our devoted Facebook fans. <img src="http://payload.cargocollective.com/1/5/168194/2288177/nissangraphics.com screen capture 2011-11-10-21-15-30.png_640.jpg" width="640" height="639" width_o="1358" height_o="1356" src_o="http://payload.cargocollective.com/1/5/168194/2288177/nissangraphics.com screen capture 2011-11-10-21-15-30.png_o.jpg" data-mid="11487592" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2288177/nissangraphics.com screen capture 2011-11-10-21-16-0.png_640.jpg" width="640" height="473" width_o="1358" height_o="1004" src_o="http://payload.cargocollective.com/1/5/168194/2288177/nissangraphics.com screen capture 2011-11-10-21-16-0.png_o.jpg" data-mid="11487593" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2288177/nissangraphics.com screen capture 2011-11-10-21-16-58.png_640.jpg" width="640" height="497" width_o="1358" height_o="1056" src_o="http://payload.cargocollective.com/1/5/168194/2288177/nissangraphics.com screen capture 2011-11-10-21-16-58.png_o.jpg" data-mid="11487594" border="0" align="left"/> Juke Missions: All Washed Up - watch more funny videos Juke Missions: Burning Blubber - watch more funny videos Juke Missions: Now You See It, Now You Juke - watch more funny videos http://www.propagandery.com/Gas-Powered-Everything-campaign http://www.propagandery.com/following/propagandery.com/Gas-Powered-Everything-campaign Thu, 10 Nov 2011 08:29:42 +0000 Propagandery 2283595 The Nissan LEAF is the first mass-produced 100% electric car in the world. To highlight the absurdity of using petroleum and combustion engines to fuel anything, we created the Gas Powered Everything integrated campaign. The campaign included 5 TV spots, social media, digital banners and print. Results: › included in Top 10 Best Commercials of 2011 by AdWeek › #1 Trending Google Search on day of launch › 1.6 million YouTube views › 2,600 YouTube comments › 56,500 FaceBook shares › 20,000 new FaceBook Likes › 7,300 Tweets › 500 blog posts › featured in AdFreak, Creativity, Ads of the World, GOOD, SHOOT & more TV Spots Facebook A Facebook app generated a personalized infographic of your life on gasoline. <img src="http://payload.cargocollective.com/1/5/168194/2283595/FB app page 1.jpg" width="670" height="646" width_o="2048" height_o="1977" src_o="http://payload.cargocollective.com/1/5/168194/2283595/FB app page 1_o.jpg" data-mid="11456627" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2283595/FB app page 2.jpg" width="670" height="655" width_o="2048" height_o="2005" src_o="http://payload.cargocollective.com/1/5/168194/2283595/FB app page 2_o.jpg" data-mid="11456629" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2283595/FB app page 3.jpg" width="670" height="559" width_o="2048" height_o="1711" src_o="http://payload.cargocollective.com/1/5/168194/2283595/FB app page 3_o.jpg" data-mid="11456632" border="0" align="left"/> Shareable Content <img src="http://payload.cargocollective.com/1/5/168194/2283595/object 1 - alarm.jpg" width="670" height="670" width_o="720" height_o="720" src_o="http://payload.cargocollective.com/1/5/168194/2283595/object 1 - alarm_o.jpg" data-mid="11456662" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2283595/object 2 - phone.jpg" width="670" height="670" width_o="720" height_o="720" src_o="http://payload.cargocollective.com/1/5/168194/2283595/object 2 - phone_o.jpg" data-mid="11456663" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2283595/object 3 - coffee.jpg" width="670" height="670" width_o="720" height_o="720" src_o="http://payload.cargocollective.com/1/5/168194/2283595/object 3 - coffee_o.jpg" data-mid="11456665" border="0" align="left"/> YouTube Homepage Takeover Print <img src="http://payload.cargocollective.com/1/5/168194/2283595/People Gatefold_640.jpg" width="640" height="427" width_o="2048" height_o="1367" src_o="http://payload.cargocollective.com/1/5/168194/2283595/People Gatefold_o.jpg" data-mid="11468853" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/168194/2283595/USA Today teaser_640.jpg" width="640" height="1247" width_o="1610" height_o="3139" src_o="http://payload.cargocollective.com/1/5/168194/2283595/USA Today teaser_o.jpg" data-mid="11468860" border="0" align="left"/> AdWeek Top 10 of 2011 <img src="http://payload.cargocollective.com/1/5/168194/2283595/www.adweek.com screen capture 2011-11-28-10-41-41_640.jpg" width="640" height="1137" width_o="1013" height_o="1800" src_o="http://payload.cargocollective.com/1/5/168194/2283595/www.adweek.com screen capture 2011-11-28-10-41-41_o.jpg" data-mid="11942533" border="0" align="left"/> http://www.propagandery.com/Nissan-LEAF-iAd http://www.propagandery.com/following/propagandery.com/Nissan-LEAF-iAd Thu, 10 Nov 2011 01:25:59 +0000 Propagandery 2282227 We created the first-ever iAd in partnership with Steve Jobs, who demonstrated its functionality at the 2010 Worldwide Developer's Conference. Results: › 156 million + impressions › 600,000 unique visits › 600,000 video views › :90 avg time spent (10x longer than other digital ads) › 500% higher tap-through rate than previous LEAF ads › Taschen App & Mobile Case Study Book › FWA Mobile of the Day › 2011 Mobi Awards Finalist Case Study Steve Jobs Demo Full iAd Demo http://www.propagandery.com/Mission-Donuts-digital http://www.propagandery.com/following/propagandery.com/Mission-Donuts-digital Thu, 10 Nov 2011 01:03:01 +0000 Propagandery 2282113 To support the Nissan Juke launch, we created Mission: Donuts, a comic book style Choose Your Own Adventure that came to life as an iAd and digital banners. We hid Easter Eggs within the mission that unlocked downloadable songs and iPhone wallpapers. And we even made a big production of the demo video. Results: › first comic book iAd › first iAd with a continuous storyline › highest tap-through rate in the US › 42% rise in tap-through compared with previous iAds › 1:09 avg time spent › Taschen App & Mobile Case Study Book › FWA Mobile of the Day › 2011 Mobi Awards Finalist › publication in forthcoming App & Mobile Case Study Book from Taschen iAd Demo YouTube Homepage Banner